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Comedian Iliza Shlesinger satirizes the skincare craze sweeping Gen Z and Alpha while the brand reinvigorates interest among Millennials who were kids at the brand’s 1996 founding.
February 2, 2025
By: Lianna Albrizio
Associate Editor
Spa-founded skincare brand Bliss is showing “Sephora Kids” who’s boss with a bold new campaign geared toward the Millennial and Gen X demographics. The campaign offers a comical and relatable take on adult skincare inspired by comedian Iliza Shlesinger and her hit Netflix special, “Elder Millennial.” For Shlesinger, adulting includes many responsibilities, the most important being shopping for Bliss products to facilitate her at-home spa rituals. Bliss – founded in 1996 to provide pl...
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